SMACK vs Big Country Raw vs Carnivora vs Perfectly Raw: Winnipeg Raw Food Comparison

We carry all four of these brands at our Winnipeg store, so we have no reason to steer you wrong — here's the honest breakdown we give customers at the counter.

Big Country Raw — the frozen raw workhorse

Canadian-made frozen raw with the widest protein selection we stock. If you want maximum variety and bulk value, the XL boxes (Bistro and Feast lines, 30 lb) are the best cost-per-meal in the store for medium and large dogs. Loyalty: buy 12, get 1 free.

SMACK — Winnipeg-made dehydrated raw

Raw nutrition without the freezer. SMACK is made here in Winnipeg, dehydrated at low temperatures to keep nutrients intact. Perfect for travel, camping, cottage season, apartments with small freezers, or as a high-value topper. Costs more per serving than frozen; earns it in convenience. Loyalty: buy 8, get 1 free.

Carnivora — the allergy dog's best friend

Saskatchewan-made single-protein Diets (meat, bone, organ only) and Dinners (same, plus 5% fruit and veg). Because each formula is one protein, it's our go-to for elimination diets and dogs with sensitivities — goat, bison, rabbit and other novel proteins included. Loyalty: buy 12, get 1 free — and switching proteins still counts on your card.

Perfectly Raw — Manitoba muscle

Local Manitoba blends, including the PRO Energy Mix: a 3-protein, high-fat formula used by professional mushers for working dogs, pregnant or nursing females, and dogs that need to gain weight. Loyalty: buy 10, get 1 free, protein switching counts.

Quick answer

  • Best overall value for most dogs: Big Country Raw
  • Best for travel and convenience: SMACK
  • Best for allergies and sensitivities: Carnivora or Perfectly Raw
  • Best for working and high-energy dogs: Perfectly Raw PRO Energy Mix

Not sure? Run your dog through the free Furmilia™ wellness consultation or come see us at 925 Headmaster Row, Winnipeg.

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